Friday, 6 September 2019

A legendary hotel brand makes a Sydney comeback

The legendary hotel brand Sebel is back in the Sydney market. 


Australia's largest hotel operator, Accor, has announced that Quay West Suites Sydney has been re-branded to The Sebel Quay West Suites Sydney, effective immediately.

Situated in Sydney's historic The Rocks precinct, The Sebel Quay West Suites offers apartment-style suites with views over The Sydney Harbour Bridge, The Sydney Opera House and Circular Quay. 

Minutes from the ferry terminal and Overseas Passenger Terminal, the property brings back a brand that was an icon in the 1980s and 1990s with the Sebel Town House. 

Accor Pacific Chief Operating Officer, Simon McGrath, said: “It's a delight to welcome The Sebel brand back to Sydney's CBD. Many would remember The Sebel Town House, which opened its doors in Sydney over 50 years ago, and since then has become a well-established premium apartment offering, renowned for its stylish and spacious surrounds supported by exemplary, personable service that is both welcoming and knowledgeable.

“This is a strategic move for this well-known property in The Rocks, which will only be enhanced by its new brand positioning. The Sebel Quay West Suites Sydney offers both the sophistication and independent flexibility that our guests expect from The Sebel brand.”

The Sebel Quay West Suites Sydney joins a network of 29 internationally branded The Sebel apartment products across Australia and New Zealand. 

Guests of The Sebel Quay West Suites Sydney will be able to earn points and privileges via AccorHotels' loyalty programme - Le Club AccorHotels. 

The Sebel Quay West Suites Sydney is located at 98 Gloucester Street, The Rocks, NSW 2000.

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