Johnnie Walker, the world’s best-selling blended Scotch whisky, is marking the Chinese New Year and the Year of the Pig in 2019 with a special, and eye-catching, blue label release with a blue pig label.
China, is, of course, now a major market for high-end wine and spirits and the annual commemorative Lunar New Year Limited Edition Blue Label Design series is now in its sixth instalment, inspired by the Chinese Zodiac.
The publicity blurb says that only one in 10,000 casks in Johnnie Walker’s reserves of over 10 million maturing Scotch whiskies "has the richness and depth of character required to intricately craft Johnnie Walker Blue Label"
The Blue Label blend comprises rare hand-picked single malt and grain whiskies from the four corners of Scotland, including Caol Isla, Benrinnes, Cardhu, Clynelish and the ‘ghost’ whisky Port Dundas.
In Chinese astrology, the Pig is a symbol of prosperity, generosity and abundance, and the limited-edition Johnnie Walker bottle’s unique and intricate design brings to life the animal bringing good fortune to mark the arrival of the New Year.
Johnnie Walker Blue Label Year of the Pig Limited Edition Design will be available to purchase nationally from major liquor retailers from early December, RRP $260 for a 750ml bottle (40% ABV).
# Johnnie Walker is sold in more than 180 countries around the world.
China, is, of course, now a major market for high-end wine and spirits and the annual commemorative Lunar New Year Limited Edition Blue Label Design series is now in its sixth instalment, inspired by the Chinese Zodiac.
The publicity blurb says that only one in 10,000 casks in Johnnie Walker’s reserves of over 10 million maturing Scotch whiskies "has the richness and depth of character required to intricately craft Johnnie Walker Blue Label"
The Blue Label blend comprises rare hand-picked single malt and grain whiskies from the four corners of Scotland, including Caol Isla, Benrinnes, Cardhu, Clynelish and the ‘ghost’ whisky Port Dundas.
In Chinese astrology, the Pig is a symbol of prosperity, generosity and abundance, and the limited-edition Johnnie Walker bottle’s unique and intricate design brings to life the animal bringing good fortune to mark the arrival of the New Year.
Johnnie Walker Blue Label Year of the Pig Limited Edition Design will be available to purchase nationally from major liquor retailers from early December, RRP $260 for a 750ml bottle (40% ABV).
# Johnnie Walker is sold in more than 180 countries around the world.
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