Ninety years ago, when Italian migrant Vittorio De Bortoli turned some unwanted shiraz grapes into wine for family and friends, little did he know he was starting one of Australia’s largest and best-loved family-owned wineries.
Vittorio had just bought a fruit farm near Griffith in the New South Wales Riverina region, a few years after emigrating from war-torn Northern Italy with dreams of building a better life. He was soon joined in Australia by his fiancee Giuseppina.
As key family members pass around a glass of wine, the short video brings to life the story behind each person’s commitment and unique talents and passions that continue to contribute to every aspect involved in building and running a true family business.
“Our family is incredibly proud to be carrying on the work of our grandfather Vittorio and our father Deen in pushing the boundaries of winemaking to produce premium wines that are enjoyable to everyone and which our business is known for,” says Darren De Bortoli, managing director of De Bortoli Wines.
“From our iconic Noble One, which is now one of the world’s most awarded wines, to igniting Australia’s love of pale, dry rosé with the Rosé Revolution, and producing exciting new wine styles for the modern adventurous wine drinker, we are committed to fulfilling their legacy to ensure De Bortoli Wines remains at the forefront of winemaking innovation.”
Launched in 2016, the new brand logo is designed to give the range of wines a contemporary new look.
De Bortoli now operates across five Australian winemaking regions in NSW and Victoria and over the past 12 years has been a sustainability leader.
There is a plan to convert 10 to 15% of the Riverina vineyards to organic in five years.
De Bortoli will be celebrating its 90th milestone at the 2018 Good Food and Wine Show from June to October across four states. Also look out for a special limited edition 90th Anniversary fortified wine in early June.