Friday, 23 February 2018

Quality wine in a can makes a comeback Down Under

It's been tried before, but with technological advances and changing tastes, wine in a can is back in focus. 

"Wine in can is, of course, not new, but we think we have brought a new level of dedication to bringing dry, varietal bottle-. quality table wine to a can – plus some cool labels," says Nick Crampton from Fourth Wave Wines.


Fourth Wave has just launched a full range of tinned wines through 1300 BWS and over 200 Dan Murphy stores nationally.

Campton points to value and flexibility as two major reasons for sampling canned wine: you can get 1/3 of a bottle of wine for 1/3 of the price, which is not remotely possible in commercial small glass bottles; and cans are versatile for using outdoors and when travelling. 

"And, as per craft beer, the can is an excellent vessel to store wine – chilling faster, avoiding light strike or taint and packing more effectively plus with the Vinsafe patent over two years' of shelf life."

Crampton adds: "Consumers want to drink better but less and the can is perfect for this – just the amount you want and not temptation to drink more that an open bottle brings." 

I've tried two of the range so far. One was delicious, the other dreadful. I'll report back after sampling the rest. 

The Take it to the Grave Pinot Noir and Shiraz, Hootenanny Sauvignon Blanc have a $7 shelf price per 250ml, $5.50 on promotion and the Le Chat Noir Rose, Mascareri Prosecco and Elephant in the Room Chardonnay and Pinot Noir a $6 shelf price per 250ml, $4.50 on promotion.

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