Australian wine businesses exporting to China, Hong Kong, Macau and the United States can apply for up to $25,000 in Australian Government funding to support specific export promotional activities.
The Wine Export Grants program is part of the Australian Government’s $50 million Export and Regional Wine Support Package, which aims to drive demand for wine exports and showcase Australia’s wine tourism to the world.
Administered by Wine Australia, the grant program has $1 million in funding for eligible small and medium wine businesses to claim up to 50% reimbursement for specific export promotion expenses incurred on or after January 1, 2018.
"Applications will be on a first-come-first-served basis, so I strongly encourage wine businesses to review the guidelines and prepare their applications," Wine Australia Chief Executive Officer Andreas Clark (above) said.
"These grants focus on China and the USA as they have been identified as the markets with the most growth potential.
"Eligible claims include reimbursement of travel expenses for a single promotional visit to these markets, the cost of providing free samples of the Australian wine product you’re promoting for export, participation in trade fairs and in-store promotions, as well as marketing and advertising," Clark said.