Vinexpo, the world's foremost wine trade exhibition, has unveiled dates for its next Bordeaux exhibition and announced the launch of a new Paris event in 2020.
Vinexpo has already launched several events in Asia, but the move to Paris was totally unexpected.
“For over thirty years, the Vinexpo brand has raised the profile of the wine and spirits sector," said Vinexpo president Christophe Navarre.
"It’s the start of a new era for Vinexpo, and I’m convinced that the strategic decisions being made today will fly the flag for the industry.”
Bordeaux is the birthplace of the Vinexpo brand and, as one of the most famous wine-growing regions in the world, it remains a unique meeting place for wine and spirits professionals.
The 2019 event has been brought forward and is scheduled to take place May 13-16 at the Bordeaux Exhibition Centre, which is gradually being renovated. This is to avoid June heatwaves.
The first Paris exhibition will take place January 13-15, 2020, at the Paris Convention Centre (Porte de Versailles).
Vinexpo officials say there are major advantages to holding an international wine and spirits exhibition in the French capital: its attractivity, its accessibility and its impartiality.
Running the show in January also means Vinexpo Paris will be the very first event of the year and will optimise sales potential.
“An exhibition at the start of the year means professionals can plan ahead and schedule purchasing,” said Guillaume Deglise, Vinexpo CEO. “This event will strengthen our brand as a strategic partner in the wine and spirits sector.”
After its success in Asia and the launch of Vinexpo New York, scheduled for March, 2018, Vinexpo Paris will target buyers from across the world and especially Europe, which still consumes over 60% of the world’s wine. The event also aims to become an active platform to the spirits industry.