The profile of South African wine is set to attract greater international attention now that a new Wine of Origin District named after Cape Town, one of the world’s foremost tourism brands, has been approved by the South African Wine and Spirit Board.
The ground-breaking move is aimed at elevating the profile of South African wine through a direct association to Cape Town and will unite the wine regions of Constantia, Durbanville, Philadelphia and Hout Bay under the inclusive name Wine of Origin Cape Town.
A total of 30 wineries, including some of South Africa’s leading brands such as Groot Constantia (below), Durbanville Hills (above), Diemersdal, Klein Constantia, Nitida, Meerendal, Buitenverwachting and Cape Point Vineyards will join forces under Wine of Origin Cape Town, capitalising on the global recognition Cape Town has achieved as an international tourist destination and sought-after lifestyle brand.
Rico Basson, CEO of South African wine producers’ organisation Vinpro, said an official Cape Town wine district automatically links the local wine industry to one of the leading place names in international tourism, lifestyle and business.
“The collaboration between the various wards and wineries in coming together to form the new wine district is a huge step forward for the South African wine industry,” he says.
“It is an example of innovative co-operation in harnessing producers to market their respective regions under one name, the name Cape Town being much-needed for South African wine to present itself as a global player.
“As a wine region, Cape Town now encapsulates a wonderful set of dynamics in terms of heritage, culture and modern wine styles. South Africa is already well-known for our wine tourism offering and this new development will add to integrating our strategy of innovative marketing.”
Basson said the areas involved are incorporated in a unique area of the Cape Winelands that includes wards surrounded by the effect of the Atlantic Ocean and representing a similar geography.”