Visitors to Asia are becoming more adventurous with a trend towards lesser-known destinations, a report from agoda, a leading accommodation booking site, reveals.
The top 10 destinations in Asia gaining in popularity with travellers from around the world include quieter regions in the Philippines and Thailand.
The fastest riser is Niseko, Hokkaido, Japan's skiing Mecca. Niseko features four interconnected resorts with more than 800 skiable hectares along the eastern side of the mountain. With an annual snowfall of over 15-metres, Niseko offers off-trail skiing and some outstanding Hokkaido cuisine.With seven of the ten destinations in South-East Asia, tropical island holidays continue to attract nomads looking for holiday spots off the beaten track.
These includes islands like Thailand's Koh Kood (3), Cambodia's Koh Rong (5) and the Philippines' Siquijor Island (9).
Andy Edwards, agoda's global director for brand and communications says: "It's clear that more travellers are adopting a more adventurous approach to travel, exploring new, undiscovered places rather than the traditional 'holiday' to a well-trodden destination.
"We're seeing an increase in bookings made in areas that bring travellers closer to local culture and nature, where life is experienced at a different pace, and against a different backdrop."
The rankings for Asia's 10 fastest-growing destinations are as follows: 1. Niseko, Japan; 2. Banaue, Philippines; 3.Koh Kood, Thailand; 4. Koh Lipe, Thailand; 5. Koh Rong, Cambodia; 6. Koh Lanta, Thailand; 7. Harbin, China; 8. Tangalle, Sri Lanka; 9. Siquijor Island, Philippines; 10. Khao Lak, Thailand.