Monday, 29 June 2015

Tasmania's brewers have their moment in the sun

Tasmania's world-class cool-climate wines, artisan whiskies and craft ciders have all enjoyed time in the spotlight. Now the state's brewers, large and small, are staking their claim. 

Australia's island state is home to two of Australia's iconic breweries; Cascade in Hobart and James Boag in Launceston, as well as Bushy Park Estate, which is one of the longest-operating hop farms in the world. 

Now Cascade and Boags have linked with the state's growing number of craft and small-batch brewers for the launch of the Tasmanian Beer Trail. 

The Tasmanian Government is investing $250,000 - along with a $100,000 contribution from the Brewers Association - on a two-year campaign to showcase Tasmanian beers and ales to a wider audience.

The Tasmanian Beer Trail website at www.tasbeertrail.com is the focus of the campaign and will be a hub for all beer events, as well as offering a guide to local breweries and the experiences they offer. 

The new initiative will also promote beer events and festivals, including: The Micro Brew Fest (Hobart),  Beer Lovers' Week (Hobart),  The Tasmanian International Beerfest (Hobart) and The Esk Beerfest (Launceston). 

The Tasmanian Beer Trail website provides information on local breweries, tours, tastings, festivals and other events, including smaller operators like Seven Sheds at Railton, T-Bone Brewing at Kempton and 2-Metre Tall in the Derwent Valley. 

Two more local producers: Last Rites and Double Head, are soon to launch. 

"The Tasmanian Beer Trail complements the existing whisky and cider trails that have underpinned their rapidly growing appeal as tourist destinations, offering estate tours, history and heritage presentations and of course tastings and food,” Tasmanian Premier Will Hodgman said. 

David McGill from microbrewer Moo Brew in Hobart told local media the co-operative approach to marketing should benefit the entire sector. "We always work closely with wine, the cider and the whisky so it can only benefit each individual sector if we all work together," he said. 

1 comment:

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